With less than 50 days ahead to the 19th FINA World Championships to take place in Budapest (18th June – 3rd July), FINA’s TikTok channel will be at the heart of the social media video production during the event with behind-the-scenes, fun interaction with music content and athlete’s viral challenges.

With a focus on delivering engaging fan content from a different angle, FINA’s TikTok channel, @fina1908.official will introduce a new way of sharing stories with the global aquatics community, while reaching out to the next generation of aquatic stars.

@fina1908.official will feature short-form video clips from FINA events and athletes around the world, providing fans with a never-before-seen perspective on the pool deck. The introduction of TikTok reflects FINA’s ongoing commitment to collaborate more with athletes and harness digital platforms to inspire existing and new fans globally.

FINA’s increased collaboration and focus on the sport’s global stars in digital campaigns have played a major role in its online growth, as reflected in the recent 2021 BCW International Sports Federations Social Media Ranking and the 2022 edition of the #SportonSocial League Table.

FINA's Digital Manager, Luca Fasani said: “We are really excited to launch on TikTok and have the opportunity to connect with new aquatics fans around the world. The introduction of TikTok is part of FINA’s digital transformation strategy and our exciting journey to bring our younger fans closer to the aquatic sports than ever before.”

Follow @fina1908.official now on TikTok to join the community.