World Water Polo Conference
WP World Conference, Day 2: "Don't be afraid to change!"
FINA Executive Director Cornel Marculescu found the right words to wrap-up the two-day FINA World Water Polo Conference, which concluded in Cancun (MEX) on February 28, 2014. “We must move with the time. Time is changing, so water polo has also to evolve. We must transform this discipline into a memorable entertaining and social event.”
The two-day gathering drew the following conclusion: evaluate the status of water polo in the international sport market, look at what others are doing in fundamental areas such as marketing, communication and promotion, and propose new strategies for the oldest Olympic team sport. “The rules of the game are perhaps the easiest part of the equation. We have to create synergies at all levels, and most importantly, we must not be afraid of change”, continued FINA’s Executive Director. “We have a great game, with fantastic players, so let’s keep the expectations high!”
WP World Conference, day 1: Fan satisfaction is no.1
The FINA World Water Polo Conference had its first day in Cancun (MEX) on February 27 and was highlighted by the vision and analysis of representatives from major professional leagues, newly successful sports, but also from the sponsor’s point of view, and equally important, from some stars of this spectacular team sport.
Throughout the day, one main message emerged to the delegates present in Mexico: to target high, water polo should be much more than a game; it should represent a unique experience for fans, and create a memorable opportunity to attract new spectators and supporters. Many ideas were presented on this matter, but one conclusion was evident: fans’ satisfaction is the number one priority. Promotion, entertainment, global show, heroes, social media, drama and emotion were some of the key concepts that were retained. The Conference will conclude on February 28.
FINA World Water Polo Conference
Under the motto “Sharing the Magic of Team Sports”, FINA, in co-operation with the Mexican Swimming Federation, will organise on February 27-28, 2014 in Cancun (MEX) the FINA World Water Polo Conference.
This will be a unique opportunity for FINA’s Water Polo family to hear from established team sports, newly popular sports, and representatives from the Water Polo family about the new and innovative ideas they have used to ensure continued success.
The conference will provide dedicated leaders within Water Polo with an exciting platform where FINA delegates will meet international experts, drawing on their real-world learnings and giving practical tips to gain new insights and inspire visionary thinking that can be used in the future.