PR 05 - FINA and Arena reinforce partnership: agreement covers the period 2014-2019

Press Release

Lausanne (SUI), January 24, 2014 – FINA and Arena have signed a partnership for the period 2014-2019, by which the global swimwear brand will be the Official FINA Partner for the following competitions: FINA World Championships and FINA World Masters Championships in 2015 (Kazan, RUS), 2017 (Guadalajara, MEX) and 2019 (Gwangju, KOR); FINA World Swimming Championships (25m) in 2014 (Doha, QAT), 2016 (Windsor, CAN) and 2018 (city to be decided); and FINA World Junior Swimming Championships in 2015 (Singapore, SIN), 2017 (Budapest, HUN) and 2019 (city to be decided).

In addition, Arena will also be FINA’s exclusive supplier of swimwear, sportswear, swimming equipment, and training aids for all officers, staff and volunteers involved in these events.

In recent years, Arena had been the title sponsor of the FINA Swimming World Cup annual series.

“This is a very important step forward in our successful relationship with Arena. This prestigious brand is widely recognised by some of the best athletes of the world as giving optimal conditions for memorable performances”, considered the FINA President Dr. Julio C. Maglione. “Being associated with our major competitions – FINA World Championships, FINA World Swimming Championships (25m) and FINA World Masters Championships – gives Arena a privileged stage to display the quality and excellence of their products. It also brings significant benefit for our athletes and officials, raising the image, exposure and prestige of these events worldwide”.

“We are naturally thrilled to have signed this major agreement with FINA, it’s truly an historic event for us”, said Cristiano Portas, Arena CEO. “Swimming is our life here at Arena, and so to be even more closely involved with swimming’s premier events, as well as with the life of the sport’s global governing body makes us very proud, besides representing a real boost for the growth of the brand. To be at the forefront of the sport, to pursue our strategy of being a true partner in the leadership of global aquatic sports is the reason we come to work every day, and this reinforcement of our partnership with FINA represents the ideal opportunity to give back to the sport that has given us so much”.

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