For over 40 years arena has equipped the world’s leading swimmers and lovers of watersports with racing, training, and leisure swimwear and accessories built on a foundation of in-depth research, technical know-how, and an unyielding commitment to quality.
Launched in 1973 by inspirational sports-lover, entrepreneur, and sports sponsorship pioneer Horst Dassler, arena was the first swimwear company to engage in textile and fluid dynamics research in a quest to develop the most innovative and technologically advanced products for both the competitive and recreational swimmer. It is a trait that has distinguished the company throughout its history, as it continues to define trends and set standards to this day.
Arena’s collaboration with FINA is in the capacity of official sponsor and technical partner for all the organization’s major events, including the FINA World Championships and FINA World Swimming Championships, , the FINA World Junior Swimming Championships, and the FINA World Masters Championships.. In addition, arena is also the exclusive supplier of swimwear, sportswear, swimming equipment, and training aids for all officers, staff and volunteers involved in the events.