PR 02 - FINA and Midea extend partnership
Lausanne (SUI), January 14, 2014 – The FINA President Dr. Julio C. Maglione was today in Guangzhou (CHN) to sign the agreement that renews the partnership between FINA and Chinese company Midea for the period 2014-2017.
Under this agreement, Midea continues as an Official FINA Partner for the following events:
- FINA World Swimming Championships (25m), Doha 2014
- FINA World Championships, Kazan 2015
- FINA World Swimming Championships (25m), Windsor 2016
- FINA World Championships, Guadalajara 2017
Moreover, Midea (product category: domestic appliances) has the right to be the Sponsor of the FINA World Record Programme for the swimming events.
“This association between our International Federation and Midea is of great value for the entire Aquatic Family, for the development of our disciplines, not only in China but around the world”, considered Dr. Julio C. Maglione.
“The FINA World Championships is broadcasted in over 200 territories and reached, for the last edition in Barcelona 2013, a total of 4.5 billion cumulative TV viewers worldwide. These impressive figures constitute a great benefit to Midea and to all our partners”, concluded the FINA President.