PR 81 - FINA and IEC in Sports extend partnership
Lausanne (SUI), October 18, 2013 – FINA and IEC in Sports, the international sports marketing agency owned by Lagardère Unlimited, renewed their agreement, by which the agency becomes FINA’s official media agent from 2014 onwards and will distribute the media rights to major FINA properties across the world.
The renewal follows almost a decade of successful collaboration between IEC in Sports and Aquatics. Under the new agreement, the agency will distribute the exclusive worldwide rights to the FINA Swimming World Cup, FINA Diving World Series, FINA Water Polo World League and FINA Synchronised Swimming World Trophy.
Cornel Marculescu, FINA Executive Director, considered:
“As FINA delivers great aquatic competitions, with brilliant stars and superb performances, the successful partnership with IEC in Sports provides valuable support, reinforcing our TV partners and broadcast rights and enhancing the image of our sport across the five continents.”
Daniel Franck, CEO of IEC in Sports and joint-CEO of Lagardère Unlimited’s media hub across Europe and Africa, said: “IEC in Sports has a strong track record of working in aquatic sports, thus the partnership with FINA is a natural fit. We are thrilled to renew our agreement and will be looking to build on this to expand and exploit additional production, digital and marketing opportunities.”