PR 82 - FINA and Yakult: Partnership extended until 2018
Lausanne (SUI), December 20, 2012 – FINA is delighted to announce the extension of its Official Partner agreement with the Yakult Honsha Co., Ltd of Japan for another six years until 2018. FINA and Yakult first became partners in 2005.
Yakult will sponsor the FINA World Championships in Barcelona (ESP) 2013, Kazan (RUS) 2015 and Guadalajara (MEX) 2017, as well as the FINA World Swimming Championships (25m) in Doha (QAT) 2014, Windsor (CAN) 2016 and 2018. Yakult will be the official bib sponsor of all Women’s events at FINA Championships as well as the sponsor of FINA’s Nutrition Programme.
As a probiotics pioneer, Yakult’s corporate philosophy “to contribute to the health of people around the world” is in harmony with FINA’s mission to develop global participation in the aquatic sports it governs.
As part of the Closing Press Conference of the 11th FINA World Swimming Championships (25m) in Istanbul (TUR), the FINA President Dr. Julio C. Maglione and Yakult’s General Manager Mr. Kiyoshi Hirano formally and publicly signed the new agreement.
“FINA is very happy with this partnership, which brings additional value and prestige to our FINA World Championships, for the benefit of our athletes and respective National Federations”, stated Dr. Maglione.
“Due to the success of our relationship over the last eight years, we have decided to extend our Partnership with FINA for a further six years. We share FINA’s philosophy of promoting good health through aquatics and in doing so contributing to the health and happiness of people throughout the World. We are both proud and delighted to be extending our support of FINA”, declared Mr. Hirano.