PR27 - FINA and Yakult extend their partnership until 2012
FINA and Yakult Honsha have signed a new Official Partner agreement to extend their existing relationship. The Japanese company is active in more and more markets around the world and is particularly renowned for its probiotic Yakult drink.
Yakult first partnered with FINA in 2005 and has been the FINA swim cap and women’s bib sponsor since then. Moreover, Yakult also provides all beverage products at the FINA World Championships. The extension of the FINA-Yakult partnership covers the FINA World Championships in 2009 and 2011 and the FINA World Swimming Championships (25m) in 2010 and 2012.
“We are delighted to extend our partnership agreement with Yakult, a flourishing brand that is growing worldwide. FINA is happy to be associated with this success and I am sure that our athletes and officials will be once more very satisfied to find Yakult’s products at our World Championships”, stated FINA President Mustapha Larfaoui on this partnership renewal.